Rufus the AI: Amazon’s New Assistant with an Old Soul

Rufus? What’s a Rufus?
Amazon’s latest AI assistant has a name that might surprise you: Rufus. While it might bring to mind images of red-haired Roman emperors or beloved canine companions, the inspiration behind this moniker is far closer to home. Rufus is actually a nod to Amazon’s very first “office dog,” a charming Welsh corgi who became a beloved fixture in the company’s early days.
This furry friend, brought to work by early employees Susan and Eric Benson, quickly became part of the Amazon family. Rufus could be found chasing tennis balls in the hallways, napping under desks during meetings, and even “helping” launch website features with his paw. He was so beloved that he became the face of Amazon’s error page, offering a friendly face during moments of online frustration.
This unconventional naming choice stands in stark contrast to the more calculated names of other AI assistants. Alexa, Amazon’s first voice assistant, was named after the ancient Library of Alexandria, evoking a sense of knowledge and wisdom. Google’s Gemini, on the other hand, references the collaboration between its development teams and the dual nature of the Gemini zodiac sign.
Rufus, however, represents something different: a connection to Amazon’s past, a reminder of its humble beginnings and the dog-friendly culture that persists to this day. In a world of increasingly complex and sophisticated AI, Rufus offers a touch of warmth and personality, a reminder that even the most advanced technology can have a heart.
This charming backstory not only sets Rufus apart from the AI crowd but also highlights the unique culture of Amazon. By naming their AI assistant after a beloved office dog, Amazon is showcasing its playful side and its appreciation for the furry friends that brighten their workplace. Rufus the AI might be a cutting-edge digital assistant, but its name carries a legacy of loyalty, companionship, and a touch of canine charm.
Want to know the whole story? Read “The weird way AI assistants get their names” (BBC.com )