JJ French – Twisted Business: Lessons from My Life in Rock ‘n’ Roll

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Twisted Business: Lessons from My Life in Rock 'n' Roll

Jay Jay French, the legendary guitarist of Twisted Sister, has a cool book out that’s anything but a typical rock star memoir.

Twisted Business: Lessons from My Life in Rock ‘n’ Roll is a raw and honest account of French’s extraordinary journey, packed with behind-the-scenes stories from his rise to fame with one of the most iconic bands of the 80s. But it’s also much more than that.

French takes you back to his early days in New York City, where his politically active parents instilled in him a sense of rebellion. He dives deep into his struggles as a teenage drug dealer, providing a gripping and unflinching look at a dark period in his life.

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Chronicled is the formation of Twisted Sister, detailing the band’s evolution through various lineups and their eventual breakthrough with anthems like “We’re Not Gonna Take It” and “I Wanna Rock.” There’s no shying away from the excesses and pitfalls of rock stardom, offering a candid glimpse into the highs and lows of life on the road.

But here’s where Twisted Business takes an unexpected turn. French also reveals the business acumen behind Twisted Sister’s success. He explains how he took control of the band’s destiny, transforming them into a global brand and one of the most licensed heavy metal acts in history. Also shared are hard-won insights on branding, marketing, and entrepreneurship, offering readers a unique perspective on the music industry.

At the heart of Twisted Business is French’s “TWISTED” philosophy – tenacity, wisdom, inspiration, stability, trust, excellence, and discipline. He uses anecdotes from his own life to illustrate each principle, providing a practical framework for achieving success in any field.

Jay Jay French’s Twisted Business isn’t just for fans of 80s metal or aspiring rock stars. Anyone who’s ever felt the drive to create something, to build something lasting, will find resonance in French’s story. There’s always struggles and triumphs of a life spent while pursuing a passion, offering a roadmap for navigating the unpredictable terrain of both the music industry and the broader business world.

Dive into Twisted Business and discover the unconventional wisdom French gained on his journey from teenage rebel to rock icon.

Reviews for Twisted Business: Lessons from My Life in Rock ‘N’ Roll by Jay Jay French:

  1. “In Twisted Business, Jay Jay French goes beyond the story of Twisted Sister’s rise, sharing his savvy as both a musician and entrepreneur. His ‘Twisted Method of Reinvention’ is a blend of rock-and-roll resilience and practical business wisdom, making it an engaging guide for anyone looking to pursue their dreams.” – Music Connection
  2. “Jay Jay French’s memoir takes readers through an intense journey of music, survival, and personal growth. By combining the chaos of rock stardom with grounded advice, French’s book provides unique life lessons, offering insight into how Twisted Sist​er true to their roots while navigating the music industry’s pitfalls.” – Stereophile
  3. “This book offers a raw, humorous, and insightful glimpse into the life of Jay Jay French. Not just for fans of Twisted Sist playbook on transforming passion into success, delivering on his philosophy that business and art can go hand in hand if you’re willing to twist the rules.” – Metal Insider

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Szul